Publicis

In 2024, the Publicis Group consolidated the operation of its agencies into a single address in the Berrini Avenue region of São Paulo. The chosen building, designed by architect Carlos Bratke, has seven floors, six of which are occupied by the holding company. Aligned with strong sustainability principles, the interior design prioritized the reuse of virtually 100% of the pre-existing furniture, adapting the pieces to the new layout and mitigating waste. The touch of exclusivity was concentrated in the reception areas, which received personalized designs to reflect the unique identity of each agency.

Team: Fernanda Neiva and Ana Terra Capobianco (authors), André Bras and Marina Carvalho (team)

Photos: Manuel Sá