Le Pub

We were invited to design Le Pub's first headquarters shortly after its arrival in Brazil. At the time, the agency was debuting in the country with a highly prestigious account: Heineken. The original building, however, followed a generic corporate standard that did not reflect the creative and disruptive atmosphere of the brand.

The challenge was to transform the small space into a dynamic and distinctive environment. To achieve this, we brought a contemporary aesthetic to the layout, which came to house a bar (the focal point of the project), two meeting rooms, a decompression lounge, and a private executive office for the team. The result was the transition from a typical office to a hub of creativity.

Years later, the agency's success consolidated its expansion: currently, Le Pub occupies one of the floors of the Publicis Group — a project you can also check out here on the website.

Team: Fernanda Neiva and Ana Terra Capobianco (authors), André Brás and Marina Carvalho (team), Eduardo Pimenta (images)